Altuzarra
Altuzarra, a renowned fashion brand based in New York City, is known for its sophisticated and modern design. As a Digital Intern at Altuzarra, my primary objective was to enhance the brand's online presence and engagement through strategic content planning and execution.
I took charge of initiating and executing a comprehensive content plan and strategy that seamlessly integrated with Altuzarra's campaigns. This involved creating engaging digital graphics and marketing collateral that reflected the brand's identity. Furthermore, I played a key role in planning and producing content for Altuzarra's Spring/Summer 2024 show during New York Fashion Week, gaining hands-on experience in event management and production.
My strategic approach to content planning and execution resulted in a significant increase in engagement across Altuzarra's digital platforms. The cohesive representation of the brand's identity in digital graphics and marketing collateral contributed to a more impactful online presence. Additionally, my involvement in the planning and production of the Spring/Summer 2024 show showcased my ability to work in a fast-paced and dynamic environment, further enhancing my skills and understanding of the fashion industry.
