Our pilot project aimed to spread holiday cheer and bring a touch of sweetness to our loved ones during the challenging times of the pandemic. Inspired by the legacy of Virgil Abloh, a visionary figure, and source of inspiration for Gener8, our collaboration with Odré, a local patisserie known for its exquisite craftsmanship and attention to detail, sought to celebrate his influence through an enticing Christmas treat.

Drawing inspiration from Abloh's iconic designs and innovative spirit, we crafted a unique dessert concept that reflected his creative vision and brought joy to our community. The dessert design incorporated elements reminiscent of Abloh's iconic aesthetic, paying homage to his impactful contributions to the fashion world and beyond.

To commemorate the launch of our collaboration, we created a special video that captured the essence of our project. Shot and edited by Gener8, the video showcased the creative process behind our Christmas treat, highlighting the craftsmanship and dedication that went into its creation.

Our White Christmas collaboration with Odré Patisserie garnered widespread acclaim from friends, family, and the local community. The dessert served as a symbol of unity and resilience during a challenging time, spreading joy and positivity to all who indulged in its delectable flavors. By honoring Abloh’s innovative spirit and creative vision, we hope to inspire others to pursue their passions fearlessly and embrace the power of design to make a positive impact in the world.