HERMÈS SS24

Fictional Project for the Hermès Spring Summer 2024

Hermès, a global symbol of luxury and craftsmanship since 1837, has continually redefined the boundaries of fashion and lifestyle. In 2020, the brand ventured into the beauty market, embodying its philosophy of simplicity and essentialism. Building on this legacy, Hermès introduced HermèsFit in 2022, a luxury branded gym pop-up that transcended traditional fitness experiences.

For the Spring Summer 2024 runway show, the goal was to reaffirm Hermès' global iconic status beyond the world of luxury. The objective was to create an innovative visual identity and motion design that captured the essence of freedom and intuition, reimagining movement and playfulness while maintaining the brand's signature Hermès orange.

To achieve this, a comprehensive approach was adopted. The visual identity was meticulously crafted to resonate with the brand's values, incorporating elements of freedom and intuition. The motion design added a dynamic layer, infusing the runway show with energy and vitality. Special attention was given to integrating the iconic Hermès orange, ensuring it remained a focal point throughout the presentation.