Ganni

At GANNI, a purpose-led and distinctive Scandinavian brand redefining affordable luxury, I worked in PR & Marketing to strengthen our authentic communication with a global community of 1.5 million followers. GANNI’s "hack the fashion system" approach — deconstructing fashion hierarchies and embracing a creative collective — drove our digital-first agenda, positioning social media and content creation as essential pillars.

I played a key role in fostering relationships with content creators and celebrities while partnering with cross-functional teams to implement and analyze marketing strategies across all channels. My experience also included developing creative briefs for product launches, events, and collaborations, ensuring alignment with GANNI’s values, business objectives, and forward-thinking brand strategy.